✨CLICK HERE TO SEE A COMPLETE LIST OF MY BLOGIFUL DESIGN POSTS.✨
→ Introducing The Blogiful Blog Design Event
→ 5 Steps That Will Help You Choose An Awesome Blog Name (ft. A Free Worksheet!)
→ How to Choose the Right Font for Your Blog
→ How in the World I Make My Graphics: A Step-By-Step Tutorial
→ My Branding Journey + Four Questions To Ask Yourself While Rebranding (ft. A Free Downloadable Checklist)
→ 4 Ways To Make Your Free WordPress.com Theme Look Different From Everybody Else’s
→ An Interview with Web Designer, Hazel From Stay Bookish
→ Q & A Session + A Secret Reveal
Everybody’s handwriting is different. Maybe your handwriting is looping and elegant and wouldn’t look out of place in a Jane Austen BBC adaptation. Or maybe, if you’re like me, your handwriting is toddler-armed-with-lipstick messy and appears to be the result of writing while juggling on a unicycle. In any case, it’s generally believed that the way your letters look says a lot about your personality. It’s called graphology – the study of handwriting (it’s a real thing, I looked it up) – and if you were to study my tornado scribbles, they would probably say I shouldn’t pursue a career in the circus.
Fonts are the digital equivalent of handwriting, and they, too, can tell us a lot about a person or brand. In fact, there’s a whole psychology behind it. It’s been scientifically proven that different type styles send different subliminal messages to our brain; light fonts convey beauty and elegance, whereas bold fonts convey power and assertiveness.
Choosing the right font to use in your blog’s logo is an important milestone for your brand. Do you want your blog to exude a classic Audrey Hepburn-esqe vibe? Then as sure as Hades, don’t even think of using the Impact font. Or perhaps you want to dazzle your readers with your quirky, off-the-page personality. If that’s the case, you might consider Amatic SC.
What you shouldn’t do, however, is haphazardly spin the Wheel of Fonts and passively accept whatever typeface your WordPress/Blogger theme predestined for you. Instead, think of what aesthetic you want your blog to have, what emotions you want to convey to your readers, and then embark on an epic Fellowship-of-the-Ring-worthy journey to discover the one font to rule them all.
Spot the Trends and Shake It Up
Think of some of the most famous brands out there – Netflix, Coco-Cola, Google, FedEx – their logos are simply comprised of text. There’s no golden arches or castles, no blue birds or apples. In fact, there are no images at all. But despite that, these companies aren’t any less memorable. In fact, it’s just the opposite. And that’s all due to expert font choice. Each brand is tied to a memorable typeface that you’re so familiar with, you could probably draw it from memory while riding that unicycle I mentioned earlier.
But these multibillion-dollar corporations didn’t settle on their chosen fonts by accident. You can bet your pistachios they did their research – and it wouldn’t go amiss if you did the same. As somebody who is very visually minded, one of the first things I notice when I visit a blog isn’t necessarily the content (I know, I know, I’m HORRIBLE 🙈); what initially catches my eye is the blog’s appearance. I notice the theme, the header, and – you guessed it – the font. After blog hopping for a bit, you’ll start to notice some trends.
One such trend is the ever-inescapable Playlist Script. I see this font EVERYWHERE, and I lovingly blame Canva. (For those of who might be caught unawares, Canva is a free and simple graphic-design tool that lots of bloggers use to create graphics for their websites.) One of the free fonts included in its interface is called Playlist Script, and if you were to take a moment to look around the interwebs (especially amongst the book blogging community), you too might notice its popularity.
Am I saying that using this font is bad? No. Am I trying to shame those bloggers who do use it? Heavens to Betsy no. No, no, no. What am I saying is that Playlist Script is popular among a certain group of consumers. This is valuable information to have. Knowing it’s popular tells us something important: that many bloggers like script fonts, brush-like lines, and bold, easy to read letters. We can use this knowledge to our advantage when trying to create our own brand.
After you’ve completed your font research, consider shaking things up by choosing a typeface that is similar, but slightly different, than the ones you discovered out in the wild. This way, you can still be trendy, but also create a completely unique brand that (hopefully) makes you happy-squeal whenever you look at it.
Font Alternatives
If you like the Playlist Script font but are looking to branch out, then perhaps try using one of these free fonts instead:
Where to Get Free Fonts Legally
The sad fact of the matter is this: you know those standard sans-serif fonts that come preinstalled on your Macbook? They’re nice, but they aren’t that memorable. They don’t exude personality or pizzazz. So, if you’re anything like me, you’re going to want to download some new ones. But this is where things get a bit dicey. You can’t just download new fonts willy-nilly and start using them on whatever projects you feel like.
Due to various copyright issues, you’ve got to have the proper licensing. Without going into too much legal mumbo-jumbo, let me simply point you in the direction of a few websites where you can get your hands on some FREE FONTS (🎉🎉🎉🎉) that are okay for both personal and commercial use. (“Personal” in this context means non-business related and “Commercial” means that you can use them as part of items you’re going to sell.)
For more information on how to download a font, see this webpage for an explaination.
Font Squirrel
My first and favorite resource is Font Squirrel. As it says right there in the logo, all fonts on this website are 100% free for commercial use. Easy as pie. Oh gosh, I shouldn’t have mentioned pie. Now I’m thinking about sweet things, and my stomach is starting to rumble, and the next thing I know, I’m going to be stopping by the grocery store to buy a pie crust.
Creative Market
The second place I grab free fonts at is the Free Goods of the Week promotion run by Creative Market. (You can also purchase user-created fonts there as well.) Starting on Monday and running through Sunday, you can download 6 different free goodies (at least one of which is usually a font) just because the people who run this website are nice. Yay for nice people!
Honorable Mentions:
- Befonts (most of these are Personal Use only)
- Behance (the License type depends on the font, so make sure you check before downloading).
Send the Right Message
Simon Garfield, author of the book Just My Type: A Book About Fonts, explained: “Type is shorthand. It changes the emotion of what we say. We use it to express our individuality. If we all used the same thing, what a boring place we’d be in.”
As Mr. Garfield explained, fonts are one of the many ways we express our personality, and our individuality, online. So, make sure that your font is sending the right message.
✨Don’t forget to check out my lovely Co-Host’s corresponding Blogiful post for today, where she discusses designing logos and creating brands ✨
What fonts do you usually use when you make your blog graphics?
Have you noticed any design trends (with fonts or otherwise) that you find fascinating?
Share your thoughts in the comments!
Thank you so much 😊
Oh, what a lovely post!
I really like Canva as well. Mainly use it for my featured images, and for the post itself i use what i have available from wordpress.
What i was wondering about though… i have some fonts that i bought as part of a pack, and i can use them in my word / text editor. Is there any way of using those on the blog? For now i literally just edit some text in Word and use that as an image on the blog.
Love this post! I get lots of fonts on dafont.com, but I love your suggestions as well😁
I’ve learned a lot! My blog is still very much an unfinished product when it comes to design, but this really helps.
I never really thought of font style before but it is really important. And I love different typographies to look at. It’s great to have the places where you can get them from!!
THIS SERIES THAT YOU’RE DOING IS AMAZING KAT WOW highlight of my 2019 thank you soooo much im sure theres so much that goes into writing these posts excuse me while i start taking notes bc i need this
Great post, I see this series will be an amazing learning experience! Looking forward to the rest [especially the one with signatures]
This is such a helpful post! I’m definitely going to check out those font websites
This is such an interesting post and thank you for sharing these resources to find fonts! I have to admit that I’ve seen the playlist script font everywhere and I also used it at a time, but then I changed… for, well, another free font on Canva because it was easier haha. I do admire bloggers that have unique, beautiful fonts and I would really like to have one myself, too, but then again, what to piiiiiiiick is probably one of the hardest choices ever hahaha. :) Loved this post! :)
[…] Don’t forget to check out my lovely co-host – Kat’s DAY 2 BLOGIFUL Post too! Check it out >>HERE<< […]
I am crying because Playlist is on here and I honestly didn’t realize it was trending and now I want to rebrand everything WHAT IS LIFE.
Great post, as always!
This post is so helpful! I use canva for pretty much everything but have always wanted to expand more with fonts (though it can be overwhelming- there are so many!!)
I am so guilty of using Playscript Font for my headers because of Canva. Bahahaha! I love bold, scripted fonts and since it’s one of the only fonts of this type offered for free on Canva, I can’t resist using it! Haha. :)
[…] has put together a handy guide for fonts and graphics you can use on your blog, or wherever you wish, and that’s not all! She’s also hosting […]
I use Brusher as my go to font 😊 I like the idea of the playlist script though! Thanks for the tips and the great giveaway!
I’m so glad I found you (Thanks Norrie), I’ve had my blog for over a year, it’s basic and I haven’t put any personal touches on it. My plan for this year is to give it a revamp, this is so helpful. This is all new information, thank you :)
I’ve been blogging for years and I’m still trying to get it right lol 😝 thank you fir this!
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This is a brilliant post, Kat! I struggle so much with my blog’s appearance sometimes, and that includes FONTS. Those blasted things, I swear…. Anyway, thank you so much for all the tips and suggestions – you are a ⭐️ 🤗 <3
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This is so helpful! I think a lot of us think way too much about the pictures and not quite enough about the font. It’s subtle but completely important. I’ll definitely be making use of these resources, thanks!
I’m so glad that you found this article to be helpful! 💛